Every impression counts
Enhance your CTV analytics with verified impressions and co-viewing data at scale.
9 out of 10 people watch TV with their mobile device nearby or in use – a natural proxy to determine human presence beyond the glass.
Our patent-pending solution enables OTT and popular mobile apps to continuously detect when nearby TVs are streaming an OTT platform, unlocking new viewing insights with unprecedented scalability.
Real people. Real time.
Extended Reach feeds directly into the SSP, verifying impressions and co-viewing in real time to drive higher bids, justify larger spends, and attract new advertisers.
Precision is personal
OTTs can now extrapolate their panel-based insights beyond the household, down to the individuals and the specific content and ads appearing on screen.
Plug & play
Conveniently designed as a set of APIs and open-source code snippets to provide easy implementation and adaptability across your CTV and mobile app.
Privacy by design
The solution ensures privacy through OS-level transparency, anonymized and time-limited data with one-time user consent to find Bluetooth devices.
No change in behavior
There is no need for new apps, devices, or surveys; Extended Reach will work seamlessly in the background, letting people sit back and watch TV as usual.
New layers of analytics increasing the value of your CTV ad inventory
Extended Reach takes multiple snapshots per second to estimate each user’s distance from the CTV, revealing time spent, number of co-viewers, and even attention levels based on second-screen usage.
